Available exclusively online and at Mecca Maxima.
1916. A small perfume factory in the old town center of Parma, the aristocratic culture-packed city of Giuseppe Verdi and Stendhal. Here, in this small capital of Italian savoir-vivre, skilled master perfumiers, with unexpected modern sensitivity, created an unusually light, fresh and crisp fragrance that marked a move away from the strong, aggressive perfumes of the day. Acqua di Parma Colonia was born.
A refined alchemy that was an immediate success and became the most popular perfume of the era between the 30’s and 50’s, it was loved by high society and Hollywood stars such as Cary Grant and Ava Gardner. Today, the brand is a symbol of Italian refinement, class, and timeless elegance, and the bright yellow boxes and crest-embossed labels are the cornerstone of this luxurious range.