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Comme des Garcons was established in 1973 by Rei Kawakubo in Tokyo. Since her first Paris show in 1981, Comme des Garcons has become internationally recognized as one of the forerunners of fashion and design.

Specialising in the unorthodox, Comme des Garcons is the too-cool-for-school must have label that constantly pushes the boundaries of fashion and design. Whether it be the creation of Guerrilla Stores, which pop up in unlikely places only to disappear just as quickly, clothes constructed around the intangible, or an anti-perfume created to smell like a flower that doesn't exist, Comme des Garcons tops the lust lists of those who believe that envelopes are there to be pushed, fun is to be had, and life shouldn't be taken too seriously.