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With the unfailing eye of an artist and his inherent sense of style, Frédéric Fekkai has become one of the most celebrated names in beauty and hairstyling, working with the world’s most beautiful women and Hollywood’s brightest stars. Acclaimed for his individualistic, common sense approach, Frédéric has built a luxury brand synonymous with the best in hair care for women and men. Along the way, he has left an indelible mark on the beauty and fashion communities with his innovative styling, exclusive salons and range of extraordinary products. Frédéric’s NYC, Palm Beach and Beverly Hills salons have the who’s-who of the social scene calling months in advance for an appointment. “I always focus on the complete picture when I determine the best look for a client, taking into account individual personality, personal style and lifestyle,” says Frédéric. “Each quality should be synergistic to create a unique portrait of personal greatness. That’s total beauty.”