At the heart of Living Proof’s work is a driving desire to break new ground and shatter preconceived notions of what can and can’t be done. This truly innovative haircare brand was created for the purpose of applying advanced technology to solve the toughest beauty challenges from a completely fresh perspective. The brand began when a team of scientists from outside the beauty field, including Professor Dr. Bob Langer an Institute Professor at MIT and one of history’s most prolific inventors in medicine, and beauty authorities with a shared vision came together to invent efficient formulas based on entirely new molecules for results you can see from across the room.
Living Proof scientists solved the problem of frizz by inventing the first new anti-frizz technology in over 30 years. PolyfluoroEster is an entirely new molecule within the beauty industry that addresses the two causes of frizz — humidity and friction. Smaller than silicone, the traditional frizz-fighting technology, it provides an extremely thin humidity barrier on hair while reducing surface friction. No Frizz formulas efficiently deliver PolyfluoroEster to the surface of the hair in one smooth, weightless layer — devoid of any extraneous additives. The result is one of the most effective, lightweight frizz-fighters on the market today.
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- No Frizz Conditioner
- $15.00 - $39.00
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- No Frizz Shampoo
- $15.00 - $39.00
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- No Frizz Straight Making Cream
- $24.00 - $39.00