A year ago, science smiled on us when one of our brilliant chemists found an ingredient combination that offered the elusive flexibility our hairdressers seek when styling for the fashion shows. We enlisted Bb. haute couture hairdresser Laurent Philippon to drive the fine-tuning backstage, in our salon and on set to create a high performance marvel – the perfect meeting ground for Does It All devotees who wish for a crisper finish and Classic fans who pine for greater flexibility.

It’s our best-kept styling secret yet, but don’t keep it under your hat.
Bienvenue à Spray de Mode.

Yours in fashion and style, Bb.

Behind the scenes: Creating Spray de Mode

How Spray de Mode Performed

The first major test of Spray de Mode under photo shoot conditions – and our cast was as excited as we were about how it held up.

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THE HAIRSPRAY THAT WEARS MANY HATS

We discovered ten fashion-forward characters on the streets of Los Angeles and (with the couture touch of Spray de Mode and
hatmaker Stephen Jones) pushed their style from street to haute. Move your mouse over the images below to see them pre-makeover.